Date/Time
Date(s) - 11/09/2021 - 11/16/2021
11:00 am - 1:00 pm
Categories
Many researchers hope their research will have an impact on the world, whether that means influencing the way people see themselves and others, affecting public policy, curing or preventing disease, or telling an as-yet untold narrative. In addition to reasons of altruism, we also know that impact is important for grant applications and building a career. But how can we as researchers increase the chances that our research will be noticed and therefore have the impact(s) we want it to?
In this two-part workshop led by science journalist Kara Jamie Norton, and award-winning filmmaker and photographer Michael Clark, we will explore how to build an impact campaign through different types of media that will make your work accessible to a broader audience.
Part One: 9 November 2021 | 11am-1pm EST
In our first session, we will consider social media as a tool to disseminate research findings, including:
- Breaking down new and innovative research for a general audience
- Infographics and visual representations of research
- Speaking to and working with journalists
Part Two: 16 November 2021 | 11am-1pm EST
In our second session, we will consider the importance of film and photography for impact, including:
- Crafting story for film and video
- How to film compelling stories with a smartphone
- Working with filmmakers and photographers and how they bring value
- Building impact into your grant applications
RSVP for this event by registering via Zoom! If you have any accessibility needs for this event, please email us at publicslab@gc.cuny.edu.
The PublicsLab thanks Jeremiah Perez-Torres for his work in organizing this event.
Kara Norton is a science journalist who has reported on a range of issues including the rise of “cyberpoaching” and the illegal wildlife trade, the importance of the Tongass National Forest to climate stabilization and Alaska Native communities, as well as a series of in-depth interviews with the organizers of the viral online movement Black Birders Week. Her work has been published by NOVA on PBS, NATURE on PBS, Only One, Mission Blue, and other top science media publications. She has worked on projects for NOVA Science Studio, TED, and Smithsonian. Prior to her editorial career, she worked as a shark research intern for Bimini Shark Lab, collecting biological data on over five different species of sharks in The Bahamas. This field experience exposed her to shark conservation efforts, and gave her the ability to contribute to a natural history program on the critically endangered great hammerhead shark. Kara holds a BA in journalism and a B.Sc in environmental studies from New York University.
Michael Ryan Clark is an award winning filmmaker and photographer who has dedicated his life to creating impact driven wildlife conservation media. Documenting important and untold conservation stories has taken Michael across 6 continents and dozens of countries. Michael has contributed photos, video, and writing to National Geographic, accepted awards at the United Nations, and worked with companies such as Disney, CBS, PBS Nature, and has partnered with various NGO’s. He enjoys using storytelling skills gained from his English Education degree at Boston University, in conjunction with his passion for media to create content that brings awareness to conservation issues with the goal of enacting measurable change.
