The Academic YouTuber: A practical guide to engaging a wider public


Date(s) - 06/01/2021 - 06/02/2021
11:00 am - 12:30 pm


We have closed online registration for this event. If you would still like to attend, please email us at

GOAL: This 2-day workshop will introduce three ways to utilize YouTube as an academic: 1) As a platform to present research and scholarship to a wider public; 2) As a place to upload creative “visual essays” and/or “lecture videos;” and, 3) As a way to advance your own career in academia.

DESCRIPTION: Starting a YouTube channel can be a daunting task. Day One of this workshop focuses on two video formats: “visual essays” and “lecture videos.” “Visual essays” can be thought of as a way to produce knowledge for public consumption—intentionally backgrounding jargon and foregrounding academic themes through story telling. The “creative lecture video” is presented as a way to relay information driven by creativity and timeliness. Day Two is a walk-thru of Mike’s YouTube channel with a focus on branding and what it means to “niche-down” (to specialize on one theme/topic/area). Attendees will see the “backstage” area of a creator YouTube account which provides detailed analytics/statistics that can be used to help your channel grow. Mike will also talk about the ways he has used his YouTube channel to advance his own career in academia.

TAKEAWAYS: At specific moments during the workshop, attendees will be given time to brainstorm ideas to either modify their current YouTube channel or conceptualize a future YouTube channel. Through this scaffolded approach, attendees will leave with a coherent entry point to YouTube stardom!


Day One: June 1, 2021, 11:00AM – 12:30PM EDT

Day Two: June 2, 2021, 11:00AM – 12:30PM EDT

Please reserve your spot by booking in the RSVP section below. Zoom details will be sent closer to the event.

Headshot for Mike MenaMike Mena is a Carnegie Educational Technology Fellow and PhD candidate in Linguistic Anthropology at the Graduate Center. Mike focuses on how ideologies of race and language converge in ways that reproduce hierarchical arrangements and income inequality. He is currently conducting ethnographic research on the neoliberalization of higher education at a self-purported “bilingual” university in Texas. Mike also works as an educational technologist and media-making consultant for educators. He specializes in video production and video/image editing software. In 2019, Mena’s YouTube channel, The Social Life of Language, was recognized with the Society for Linguistic Anthropology’s “Public Outreach and Community Service Award.” The Social Life of Language continues to receive national and international recognition for its multi-modal pedagogical approach and as intellectually informed public activism.


This event is fully booked.

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