Generating Interest in Your Work: Do’s and Don’ts from a Book Publicist


Date(s) - 05/03/2022
12:00 pm - 1:15 pm


Image of book bindings in background with text that reads: "Generating Interest in Your Work: Do's and Don'ts from a Book Publicist, 3 May 2022, 12:00pm Eastern"

Producing scholarly work is no small undertaking. After months or years of writing, editing, and revising your work, you won’t want your efforts to go unnoticed. Whether you’re at the publication stage, drafting a prospectus, or somewhere in between, you might wonder if there are steps you can take along the way to make your work stand out to multiple audiences. What can you do to help your work make a visible impact within and beyond academia, and how can you ensure that your work receives the attention it deserves?

Join Leah Paulos, founder and principal of Press Shop PR, an independent book publicity firm based in Brooklyn, for a workshop on generating interest in your work. Named one of the country’s top PR firms by the Observer, Press Shop helps authors and publishers secure high-profile media coverage for their books. Paulos will help demystify aspects of book publicity and share her strategies for working with academic authors who want to reach multiple publics. You will be invited to participate in short writing exercises aimed to help you identify the potential reach of your work, and Paulos will share practical advice about what you can do now to set yourself up for success.

RSVP for the panel by registering via Zoom! If you have any accessibility needs for this event, please email us at

The PublicsLab thanks Madeleine Barnes for her work in organizing this event.

Headshot for Leah PaulosLeah Paulos is the founder and principal of Press Shop PR, a book publicity firm based in Brooklyn. Press Shop works primarily with authors and publishers to line up media and events around publication. Among Press Shop’s past authors: Timothy Snyder, Congressman John Lewis, Neil Degrasse Tyson, NPR’s Mary Childs, Jason Stanley, Marion Nestle, and Tom Nichols. Press Shop has also worked on a wide range of academic titles from the university presses of Yale, Harvard, Oxford, Johns Hopkins, Princeton, Chicago, and more. Leah has been doing publicity for authors for 15 years after switching over from being an editor and writer for national magazines, including many Conde Nast, Hearst, and Meredith titles. She graduated from Cornell University in 1998.